This is a brief intro video on what qualitative data analysis software can do, and what it can't do. It explores the functionality of qualitative data analysis software by distinguishing four main functions: Organization of Data, Annotation of Data, Searching of Data, and Display of Data.

The production of this video was made possible through the support of MERIT Library at the School of Education, University of Wisconsin-Madison.

Special thanks go out to Meagan Rothschild (voice artist), and Jesse Henderson (Visuals & Tech Consultant)

Thumbnail image via flickr creative commons by Kali Motxo; image sharpness and color hues were changed, image was cropped.